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The Economics of Intention and Behavior: Examining the Influence of Culture in Entrepreneurial Leadership Development among African American Youth

Bruce James
23 Jun 2019
8:30 am - 9:15 am

The Economics of Intention and Behavior: Examining the Influence of Culture in Entrepreneurial Leadership Development among African American Youth

Entrepreneurship it is an intentional process in which individuals cognitively plan to carry out the behavior of recognizing and carrying out the process of creating a new product, good or service. The theory of planned behavior (TPB) a theory widely used in psychology that is well grounded in theory and robustly predicts a wide variety of planned behavior, examines the intentions of individuals as predictors of behavior. While TPB has been used extensively to understand intention and behavior, there is a substantial gap in the understanding of how intentions antecedents are formed, and their moderating their effect on intentions. This research uses the (TPB) to examine the role of socio/cultural factors that may serve as antecedents to the intentions-actions development link. As such, factors such as motivations and personal values may help to explain cultural factors associated with intentions and Entrepreneurial Leader Development.

Presented by: Bruce James, Philander Smith College