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Teaching Creativity and Innovative Thinking at the MBA Level

Bruce Rosenthal
23 Jun 2019
10:30 am - 11:15 am

Teaching Creativity and Innovative Thinking at the MBA Level

The change in the nature of business over the past decades is highly visible: businesses have become more globalized and integrated, and we see increased rapidity in the rate of organizational change and the introduction of innovation. Central to these changes is the managers’ ability to develop creative solutions to problems, and indeed proactively find problems in a creative manner. To compete in this environment, top executives are increasingly demanding creativity and innovative thinking from their employees and managers. In spite of this demand, MBA programs – as the premier educational vehicle for preparing future managers – have been slow to incorporate courses which foster creative or “right-brain” thinking. Presentation: an overview of creativity courses within top MBA programs in the US, but more importantly, describe the development, objectives and instruction of an MBA course entitled “Creativity and Innovative Thinking” created and taught by the author.

Presented by: Bruce Rosenthal, Our Lady of the Lake University