“Pitch”-ing for a Culture of Entrepreneurship
In April 2018, the Hood Pitch Competition debuted with four finalist companies (two led by alumni, one by students, and one by a staff member) pitching to a packed auditorium of 400+ attendees with hundreds more watching on live streams. This session details how we established this competition, from promotion to fundraising to the pragmatics of narrowing down the entries to the on-stage finalists. Specific attention is given to the mechanics of the live event with a run-through of the minute-by-minute script. Along the way we will showcase the rhetorics we used for interacting with event stakeholders including: pitching entrepreneurs, potential judges, financial donors/backers, and event attendees. Likewise, a discussion of our marketing strategy will be provided, anchored by examples of our print, social, and email advertisements and grounded with reports of their success. It concludes with a discussion of the activities conducted post-event to catalyze a culture of entrepreneurship.
Presented by: David Gurzick, Hood College