Challenge based learning practice: Country Brand campaign development for the Embassy of Cyprus in Spain

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Laura Reyero
10 Jun 2018
8:00 am - 8:45 am

Challenge based learning practice: Country Brand campaign development for the Embassy of Cyprus in Spain

This Challenge-based learning activity had the objective of developing a strategic positioning campaign for a country-brand: Cyprus. It was carried out in collaboration with the Embassy of Cyprus in Spain. Results for the students and the Embassy were outstanding.

Presenter: Laura Juarez & Laura Reyero, Universidad Europea de Madrid